By 1964 the company had began curving plywood for some of its furniture projects. The presses the Tuccinardi family hand built for this process would eventually produce some of the earliest “kick tail” skateboards. With the new presses in place, Prime began pressing wood for early skateboard brands like Madrid and Z Products (Z Boys). The first skateboards were pressed by Prime Wood in 1968, making Prime one of the earliest mass producers of skateboards.

By 1988, Professional skateboarders Steve Rocco and Rodney Mullen felt the industry shifting, and left Sims and Powell respectively to found World Industries.  The two walked through the Prime doors shortly after, and worked closely with Phil Tuccinardi to perfect the modern day skateboard. To this day Phil speaks of the countless hours Rodney spent shaping and perfecting things at the Prime factory to make top notch, quality skateboards.

It was during this time Prime began making skateboards for Prime Wood was founded in 1930 by a young, dedicated Italian-American business man named Ceasare Tuccinardi. Ceasare started out primarily handcrafting quality furniture, and was very successful in making custom breakfast nooks. Shortly after launching his business, Ceasare had his three boys Phil, Louie and Lorrie, and it wasn’t long before Prime became a family affair.

We at Prime firmly root ourselves in our love for skateboarding, and believe our dedication bleeds into every skateboard product produced at Prime Wood. We proudly produce a full range of products, including 100% handcrafted quality skateboards, proudly made by skateboarders right here in Los Angeles.